Property Management Blog

Top 5 Property Marketing Tips for New Landlords

Maria Napolitano - Wednesday, November 10, 2021

Real estate investing is one of the trending careers right now.

The competition is stiff, and people new to the property marketing world are at a disadvantage.

Have you recently become a landlord? Are you trying to focus on marketing the property online but don't know exactly where to start? Read on to learn our top five property marketing tips for new landlords that will help you get eyes on your property and tenants in your units.

1. Get on Social Media

Step number one of your digital marketing strategy should be to get involved in social media marketing.

Start by creating accounts on any relevant social media sites. Try to keep the username consistent across platforms so that people can find your information easily. 

Post content about your properties, any available units, engaging photos, and anything else that you think will set you apart from other properties in your area and make people want to reach out to you.

2. Create Business Cards

Using business cards might seem old-fashioned, but they are essential for word-of-mouth marketing to be successful.

Someone might not remember the name of your property or have time to get your contact information, but handing over a business card takes two seconds and provides them with the ability to look into it further when they have free time.

You should always keep business cards on hand, but offer them to friends and family to distribute as well.

3. Local Bulletin Boards

To be sure that you're reaching Kissimmee locals, consider posting information on local bulletin boards. Supermarkets, gyms, post offices, community centers, colleges, and small businesses are great places to look for boards that will allow you to tack up flyers or business cards for free.

4. Property Management Company

If pouring time into marketing your property for rent isn't something you want to do, then hiring a property management company might be your best option.

Marketing is vital, but you don't need to be the one to do it. Hiring a professional will save you time and provide you with the peace of mind that comes from knowing someone is handling it for you.

5. Online Ads

Any online search engine, most social media sites, and specialized sites will work great for posting ads online.

Depending on where you choose to advertise, you will be able to narrow down who sees your ad by choosing a target audience based on location, age, income, etc.

This is a good opportunity to showcase your available property to thousands of people for a relatively low cost. 

Polished Property Marketing

This article walked you through five ways that you can focus on property marketing and see results immediately.

As a landlord, marketing your property successfully can be the difference between a lucrative career and a failed endeavor. Try incorporating the tips mentioned here into your marketing plan today to set yourself up for success!

Do you want some help getting started with marketing? Contact us today to learn more about our property marketing services.