Property Management Blog

The Dos and Don'ts of Digital Property Marketing

Maria Napolitano - Saturday, October 7, 2023

If you've got a property or a portfolio of properties down in Kissimmee, then you've made a wise choice. It's both a great place to live and to visit, so one can expect a high demand for property.

But there's just one catch: how do you go about property marketing? You want to make sure that tenants choose your properties among the fierce competition.

In this guide, we'll show you the dos and don'ts of real estate marketing.

Do: Offer 3D Rendering

Photos and videos of a property are essential, but you'll really make an impact with 3D Rendering.

This lets potential tenants get a more detailed look at your property. They'll be able to see each nook and cranny of the interior. They'll be able to scrutinize every edge of the exterior.

It'll also let them know if they can see the property in real time. This means they can see if the condition is the same. They'll want to inspect if there's anything that needs repair, for instance.

Don't: Have a Few Photos

Effective digital marketing for real estate starts with great photography.

A wide-angle photo of each room won't cut it for a professional property listing. Make sure you have several photos of each room and each section.

For example, let's presume you keep the washing machine in your bathroom. You want to take a photo of the washing machine. This way, the tenant knows how the machine works, if it has a dryer as well, etc.

Likewise, they'll want to see how many outlets are inside the property. They'll want to inspect the furniture more closely, etc.

Do: Showcase Hurricane Preparation

Since we're talking about Florida, we've got to talk about hurricane preparation.

In your listing, provide details regarding how the rental property offers hurricane protection. Let your tenants know if you have hurricane-proof windows or shutters.

Let them know if your property has any amenities for post-hurricane. For example, if the power goes out, do you have a spare gas-based portable stove?

Don't: Avoid Tenant Screenings

Let your potential tenants know you'll conduct a tenant screening beforehand.

You might hesitate to do this as you think it'll throw off potential clients. But it'll attract the best tenants and repel the worst ones.

Your tenants want to know that you're serious about who you allow in. You want to develop a comfortable relationship with your tenant. If it's just a quick business transaction, neither party will be comfortable.

If your tenants feel they can rely on you, this will also increase the chance of a contract extension.

Get Ahead With Property Marketing

Now you know the essential do's and don'ts of property marketing with your Kissimmee rentals.

You should always offer 3D renderings when showcasing your property. This lets potential tenants screen your property thoroughly.

Make sure you always have as many photos as possible. You'll have to show details of each room, furniture, appliances, etc.

Let them know about hurricane preparation for the property. Tenant screenings will make them feel that you're a responsible landlord.

Of course, you can't always do everything on your own. Allegiant Management Group can offer property management services for your rental properties.